Eastlink Flowers - Wholesale Flower Supply
Eastlink Flowers
Eastlink Flowers


Eastlink Flowers was founded in 2009, an expansion of our 3rd generation flower growing business of more than 50 years. "Rollas Commercial Florist" was established when Farmer Doug took the expertise learnt from his father and started his own flower growing farm with wife Carol in 1975.
After moving from various rented farm sites in, 1985 Doug and Carol (along with 5 children in tow) purchased their own property in the heart of the Yarra Valley, and began growing a short list of flowers to supply direct to the local wholesale market. Thirteen years on in 1998 the business was thriving. Now with 3 of his sons heavily involved in the business, Doug began to take bigger steps towards moving the small business into the 21st century methods of growing, constructing multi-span greenhouse complexes to facilitate a consistent supply of quality flower lines such as imported LA and Asiatic lily, Oriental Lily and Dutch Iris. Also Tulips, Sunflowers, Delphinium, Lissianthus, Gladioli, Roses and more. Growing a much larger array of flowers allowed the business to venture further into the wholesale market, beginning then also to supply direct into local and metro florist shops. 


Another 11 years passed and in 2009, looking for the next big business venture, sons Paul and Adam expanded the business once again, segregating the growing aspect from the sales.
Chic Flowers Holdings Pty Ltd, Trading as Eastlink Flowers was established.
Now a wholesale flower supply based in Ferntree Gully Victoria, Eastlink Flowers caters for a large client base ranging from other wholesale suppliers both locally and interstate, direct to florist shops locally, Melbourne metro, Country and Coastal Victoria and Interstate. Also supplying school groups, students studying floristry at Tafe and floral Art groups.
We have a particular interest in helping those in training, students studying floristry and floral art students. We work on a reduced price basis and also sponsor those that seek to excel by entering competitions etc.


We pack orders available for pick up direct from warehouse.
We sell from the National Flower Centre, 542 Footscray Road, West Melbourne on Tuesday, Thursday and Saturday Mornings 4am - 8am.
We offer Local, Melbourne metro (South Eastern Suburbs) and Mornington Peninsula (as far as Sorrento) areas a same day delivery service, delivered by our own drivers and vans.
All other Country and Coastal Orders are dry packed in boxes and road freighted via independent freight companies either same day or over-night.
Interstate orders are dry packed in boxes and air freighted over-night Australia wide.


Eastlink Flowers is a family owned and run company, which means that the people who take your order, buy your flowers and pack your deliveries are the people that care most about your business, as the success you have with the premium products we can supply is in turn the success of our business!
Our staff are trained in our specific methods to ensure we meet the highest quality of work and supply you the customer the service you need and deserve.


With particular emphasis placed on fresh flower supply, we ensure that we provide the freshest product available for each and every order, including the right product to fulfil your needs and requirements. We are successful in doing this by making sure we have a consistent supply from a vast array of suppliers, either receiving deliveries or picking up fresh products daily. All products ordered for pickups, deliveries and purchasing at Markets is scrutineered on acceptance by either Adam or Paul (owners).


Our clients are those that require that little bit extra effort and care. The effort that we put in makes their job easier by ensuring that their clientele are exceptionally happy with the product they are paying for, and it is exactly what they expect. As owner operators, we are able and willing to go that extra step, at our own expense, to make sure we deliver the products promised by you!
We have a particular knack and ability to be able to source and supply any and all requirements especially when it comes to those tricky and sometime testing events, those such as weddings!


Having such a large intersatate and country customer base, we have well equipped the business to supply high demands of fresh product at short notice, as we understand it is imperative to supply the right product even under pressure. Having interstate and country clientele puts pressure on being able to source product and deliver in a short time frame. This is an area in which we excel. Being in the flower business our whole lives has taught us that high pressure orders are delivered with the best of quality no expence spared.

Eastlink Flowers are part of Vic Flower Growers Association, which is a subsidiary of Vic Farmers Federation.

Eastlink Flowers - Your Link To Quality!

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